Looms & Story
An idea. A name. A brand taking shape.
Helping an athleisure idea find its identity and prepare for the market, from the first name to the Shopify store in development.
- Our role
- Naming, identity, market and pricing research, Shopify development, SEO and campaign planning.
- Current chapter
- Launch in development
- The relationship
- A brand development project with shared ownership.
The starting point
Build the foundations. Connect the details.
An idea for an athleisure business needed a name, a visual identity and a considered route to market. Our role brings those early brand decisions and the work needed for launch together.
Front / The woven ampersand
Back / The full wordmark
Social / Colour in the identityThe work behind the story
What we bring
together.
Our work spans how the brand presents itself, how its products are positioned and how customers will discover it. Each piece is part of the same launch.
Give the idea an identity.
We developed the Looms & Story name, logo and colour palette to give the business a recognisable starting point.
Make space for informed decisions.
Market and product pricing research supports the choices being made as the brand prepares to launch.
Bring the launch together.
Shopify development, SEO foundations and campaign planning connect the identity with the next stage of the business.
An ongoing story
Where things stand.
The name and identity
A name, logo system and palette give Looms & Story its visual foundation.
The store and launch
The Shopify website and launch campaign are being developed, connecting the brand identity with its first customer experience.
